Case Study · Volkswagen Tayron
Or for family.
Campaign Overview
- Client
- Volkswagen South Africa
- Campaign
- "or for family"launch of the new Tayron 7-seater SUV
- Format
- Large-format wall-mounted billboard
- Location
- North End, Gqeberha, building facade
- National scope
- 45 contextually tailored billboards across SA
- Site logic
- 250–300m from the nearest VW dealership. Awareness and conversion in the same sightline.
When Volkswagen needed Gqeberha representation for the Tayron launch, site selection was everything. We identified our North End building facade, 250 to 300 metres from the nearest VW dealership, as the ideal placement. The billboard that generates awareness and the showroom that converts it, visible in the same sightline. That's contextual OOH at its best.
250m
From VW dealership
45
National billboard campaign
5-star
Euro NCAP safety rating
“The best OOH placement isn't just about traffic volume. It's about what happens after someone sees the ad. We put Volkswagen 250 metres from the sale.”