Case Study · Pineapple Insurance
Insurance? Pineapple.
Campaign Overview
- Client
- Pineapple Insurance
- Format
- 3-site static billboard campaign
- Location
- Nelson Mandela Bay Metro, Gqeberha
- Campaign Start
- September 2026
- Monthly Impressions
- 1 386 308 across 3 sites
- Language
- English, isiXhosa & Afrikaans — hyper-local copywriting per site
Pineapple Insurance came to Busakwe Advertising with a bold directive: plant their flag in Nelson Mandela Bay. Not with generic insurance messaging — but with copy that actually speaks the city's language. Three sites, three neighbourhoods, three different voices. Each billboard was written for the street it stands on.
3
Sites across Nelson Mandela Bay
1 386 308
Monthly impressions
Sep 2026
Campaign live date
“Three billboards. Three languages. One city that finally saw itself in an insurance brand.”