Case Study · Cadbury Dairy Milk
Unwrap Ubumnandi Every Day.
Campaign Overview
- Client
- Cadbury Dairy Milk (Mondelēz International)
- Format
- Taxi rank canopy wrap, full perimeter fascia across multiple bays
- Location
- Njoli Taxi Rank, Gqeberha
- Campaign
- My Size, R5 price point launch. "Unwrap Ubumnandi Every Day"
- Objective
- Build category relevance with aspirant township consumers through traditional trade and high-footfall transit environments
Cadbury came to us to reach their core mass-market audience in the Eastern Cape. Their brief was clear: get into the environments where township consumers spend time daily. Not screens, not social, but real-world high-frequency touchpoints. Njoli Taxi Rank gave them exactly that. We wrapped the full canopy across multiple bays. The result: Cadbury owned the roof of one of Gqeberha's busiest taxi ranks.
Njoli
Taxi rank, Gqeberha
Multi-bay
Full canopy wrap
85+
Years of Cadbury in South Africa
“Cadbury owned the roof of one of Gqeberha's busiest taxi ranks.”